Brand Identity System · 2026
Diafix
A minimalist luxury identity for AI-powered hospitality property management — where effortless flow meets quiet automation.
Logo System
Primary lockup. Off-white canvas, full colour mark.
Inverse lockup. Navy–emerald gradient, gold tagline.
Monochrome. Charcoal only, for embossing and print.
Colour Palette
Deep Navy
Primary / surfaces
Navy
Buttons / headings
Royal Emerald
Secondary accent
Matte Gold
Detail / hairlines
Charcoal
Body / monochrome
Soft Off-White
Canvas
Typography
Effortless hospitality
Display · Marcellus · 56 / 1.05Portfolio intelligence
H2 · Marcellus · 28 / 1.2Automation Suite
Eyebrow · Manrope Medium · 11 / 0.4em trackingDiafix anticipates turnovers, dispatches staff, and prices inventory in real time — so hosts spend their attention on guests, not operations.
Body · Manrope Regular · 15 / 1.7Data refreshed every 60 seconds across all properties.
Caption · Manrope Light · 12Platform Login Screen
AI Property Operations
Every stay, orchestrated
before it begins.
Autonomous housekeeping, dynamic rates, and guest intelligence — unified across your portfolio.
98.4%
Occupancy signal
12s
Avg. task dispatch
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